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Your New Baltimore Optometrist

32901 23 Mile Rd, New Baltimore, MI

  • Free Parking
  • Onsite Parking
  • Covid Screening
  • Curbside Pickup
  • Hands Sanitized On Entry
  • Masks Required
  • No Walk-Ins
  • Protective Equipment Worn
  • Regular Desinfecting
  • Sanitizer Available
  • Social Distancing
  • Temperature Checks
  • Show More

Business Hours

  • Monday 9:30 am - 5:00 pm
  • Tuesday 9:30 am - 7:00 pm
  • Wednesday Closed
  • Thursday 8:00 am - 4:00 pm
  • Friday 9:00 am - 1:00 pm
  • Saturday Closed
  • Sunday Closed

Book an Eye Exam Today

Call 586-745-3711 Call Us

We just moved, and chosing new doctors is so hard, especially with kids. We chose New Baltimore Optometry because it was in network for our insurance, but mostly because it had great reviews. Today my kids had their first appointments, and the staff was so fantastic. Everyone was welcoming, smiling, and went above and beyond to give us the best experience. I'm extremely pleased with our visits and how thorough the doctor was while being so patient with my young kids!

- Courtney P. - Google review

Medical and Vision Insurance plans

Blue Cross Blue Shield
Blue Cross Blue Shield
Medicare
Medicare
Heritage Vision Plans
Heritage Vision Plans
Principal
Principal
VSP
VSP
Eye Med
Eye Med
ADN Administrators
ADN Administrators
MECA
MECA

Have another plan?
Benefit questions?
Paying out of pocket?

Call us at 586-745-3711,
We are happy to help.

Dr. Joseph J. Lawless  eye doctor

Joseph J. Lawless
O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate... Show More

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.
“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for: 1) GENUINE CONCERN and care for each patient as a person. 2) EXCELLENCE in clinical/technical skills. 3) FULL SERVICE to each and every patient. 4) EDUCATE our patients and our community on the importance of proper eye care. Quality eye care is affordable! We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.

      New Baltimore Optometry near you

      Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment... Show More

      Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

      We specialize in:

      • the treatment of dry eye
      • emergency eye care, and
      • Vision Improvement Program (VIP) to improve developmental vision through vision therapy.

      For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

      Great Vision, Advice, Technology, and Fit

      By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

      We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

      Our Frames

      Anne Klein
      Anne Klein
      Bebe
      Bebe
      Cole Haan
      Cole Haan
      Haggar
      Haggar
      Jelly Bean
      Jelly Bean
      Jimmy Crystal
      Jimmy Crystal
      Joseph Abboud
      Joseph Abboud
      Nautica
      Nautica
      Nike
      Nike
      Revlon
      Revlon
      Scott Harris
      Scott Harris
      Calvin Klein
      Calvin Klein
      Draper James
      Draper James

      Our Contact Lenses

      PureVision2
      PureVision2
      Biofinity® Toric
      Biofinity® Toric
      Proclear® sphere
      Proclear® sphere
      ACUVUE OASYS® for ASTIGMATISM
      ACUVUE OASYS® for ASTIGMATISM
      FreshLook® COLORS
      FreshLook® COLORS
      PureVision Multi-Focal
      PureVision Multi-Focal
      SofLens Toric For Astigmatism
      SofLens Toric For Astigmatism
      SofLens Multi-Focal
      SofLens Multi-Focal
      SofLens daily disposable
      SofLens daily disposable
      Biofinity® Multifocal
      Biofinity® Multifocal
      Biofinity®
      Biofinity®
      Proclear® 1 day
      Proclear® 1 day
      1-DAY ACUVUE® MOIST
      1-DAY ACUVUE® MOIST
      1-DAY ACUVUE® MOIST for ASTIGMATISM
      1-DAY ACUVUE® MOIST for ASTIGMATISM
      1-DAY ACUVUE® TruEye®
      1-DAY ACUVUE® TruEye®
      AIR OPTIX® AQUA
      AIR OPTIX® AQUA

      Patient Reviews

      hillfiremedic1

      Google review

      I absolutely love this office. Not only is Dr Lawless great at what he does, his staff in the office make being there easier and enjoyable. Thank you for keeping my eyes healthy!!!

      cheryl r.

      Google review

      The team at New Baltimore Optometry is awesome! I got a thorough exam and Dr. Lawless was great in talking me through my results. So often I’m rushed in and out so it’s great to find a doctor and team that take their time with their patients.

      Karen B.

      Google review

      Dr Lawless is a very thorough eye doctor. The whole office is very kind and knowledgeable. It’s one doctor appointment that I enjoy going to every year.They also have a wonderful selection of new name brand frames to chose from. Thank you and see you next year!

      Samantha I.

      Google review

      I came here based on the rave Google reviews and I wasn’t disappointed! The entire staff is so friendly, helpful, and patient. Truly a pleasure to work with.

      Cheri S.

      Google review

      My family and I have been seeing Dr. Lawless for years. He is thorough and patient when answering questions. All of the employees are friendly and helpful.

      Diane N.

      Google review

      It was a great Experience great people very helpful will definitely go there again and highly recommend to others

      Erica B.

      Google review

      Took 3 of my children for an eye exam today with Dr. Lawless. I can't believe how thorough the eye exam was. All the staff was so exceptionally friendly and helpful. I would certainly recommend this place to anyone. They are so great with kids. It was nice to find someone who wants what is best for the children and not just putting them in glasses to make more money. So glad someone else referred Dr. Lawless to me.

      Pam M.

      Google review

      Tried contacts for first time. Anne was very patient and kind working with me. Once I got the hang of it, I LOVE them! Dr. Lawless and staff are awesome.

      Jeannette M.

      Google review

      Dr. Lawless and his staff were thorough, knowledgeable, and personable. I was new to the area and chose randomly, but I will be returning!

      Courtney P.

      Google review

      We just moved, and chosing new doctors is so hard, especially with kids. We chose New Baltimore Optometry because it was in network for our insurance, but mostly because it had great reviews. Today my kids had their first appointments, and the staff was so fantastic. Everyone was welcoming, smiling, and went above and beyond to give us the best experience. I'm extremely pleased with our visits and how thorough the doctor was while being so patient with my young kids!