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New Baltimore Optometry

Complete Family Eye Care With a Personal Touch

Your Dedicated Eye Care Team in New Baltimore


Hours & Location: Optometrist Near You

  • 9:30 AM - 5:00 PM
  • 9:30 AM - 7:00 PM
  • Closed
  • 8:00 AM - 4:00 PM
  • 9:00 AM - 1:00 PM
  • Closed
  • Closed

Saturday Appointments by Request

32901 23 Mile Rd, Ste 180
New Baltimore, MI 48047
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Meet Our Eye Doctor

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Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy....

Our optometrist in New Baltimore is proud to offer advanced technology in a professional, friendly environment. Our team of experienced eye doctors and friendly eye care staff are here to care for all your vision needs including comprehensive eye exams, contact lens fittings, and diagnosis and treatment of eye diseases (from conjunctivitis to glaucoma). Specializing in Vision Therapy. We provide high-quality eyewear, prescription glasses, and contact lenses.

We look forward to discussing your eye health and vision needs and providing you with the best eye care in and around New Baltimore.

We Accept Most Vision Insurance

  • Blue Cross Blue Shield
  • Medicare
  • Heritage Vision Plans
  • Principal
  • VSP
  • Eye Med
  • ADN Administrators
  • MECA

If you do not see your plan listed here, please give us a call at 586-745-3711 and we would be happy to assist you. Our staff is also always available to answer any questions regarding your benefits.

Our Eye Care Specialties


Eye Exams


Contact Lenses


Emergency Eye Care




Vision Therapy

Designer Frames in New Baltimore, Michigan

  • Calvin Klein
  • Bebe
  • Nike
  • Scott Harris
  • Nautica