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We are happy to announce that we will be seeing patients in our office again beginning June 2nd!

During this difficult time, we have made adjustments to our services to ensure the health and safety of our patients and our staff.

See the full protocol here

Although things may look different, providing excellent eye care in a healthy environment is our primary goal.

Vision Therapy Center at New Baltimore Optometry
Home » Our Eye Doctor

Our Eye Doctor

Eye care professionals specialize in understanding how the human eye really works, as well as diseases and conditions that affect your vision – many of which do not have obvious symptoms. Eye doctors know how age and risk factors affect vision over time for young and old, and they understand the benefits and features of corrective lenses including eyeglasses and contacts.

Our optometrist takes the time to explain the results of your eye exam, describe your options and listen to your eye care needs. Because maintaining good eye health is an ongoing partnership, we encourage you to ask questions and share your health information, which could be vital to monitoring, diagnosing and treating potential vision problems.

Meet our doctor:


Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy.

His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.

“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for:

1) GENUINE CONCERN and care for each patient as a person.
2) EXCELLENCE in clinical/technical skills.
3) FULL SERVICE to each and every patient.
4) EDUCATE our patients and our community on the importance of proper eye care.

Quality eye care is affordable!

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.