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Vision Therapy Center at New Baltimore Optometry

Located 2 miles east of the expressway on 23 Mile Rd | In the Spectrum Professional Building in New Baltimore, Michigan

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Home » Our Doctors » Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D.


Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy.

His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore.

“One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!”

Mission Statement

The purpose of our practice is to provide the highest possible quality and extent of Optometric services to every patient. It is equally important that each patient feels that they are being provided the best quality of care. To achieve this goal, there are 4 basic criteria that Dr. Lawless and each staff member must constantly strive for:

1) GENUINE CONCERN and care for each patient as a person.
2) EXCELLENCE in clinical/technical skills.
3) FULL SERVICE to each and every patient.
4) EDUCATE our patients and our community on the importance of proper eye care.

Quality eye care is affordable!

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear. We accept Vision Service Plan (VSP), Medicare and many other vision care programs. We also accept major credit cards and provide convenient financing plans.


Per recommendations from the CDC, and because of our concern for the safety of our patients and staff, our office is closed.

Dr. Lawless will be available for emergency eye care through telemedicine or in office visit, depending on the condition. If you need this service, please call 586-725-7311 and leave a message.

We have cancelled all routine eye care visits.

As soon as this condition breaks, we will be resuming our normal business hours and re-scheduling all routine eye care visits.

Thank you for your patience and understanding.

Dr. Lawless & Staff