New Baltimore Optometry – Complete Family Eye Care With a Personal Touch
Welcome to New Baltimore Optometry, New Baltimore, Michigan!
Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.
We specialize in:
- the treatment of dry eye,
- emergency eye care, and
- even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.
For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.
Great Vision, Advice, Technology, and Fit
By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.
We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.
Vision Therapy helps patients improve their foundation for reading, learning and playing sports.
Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.
Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.
Our Eye Doctor
Looking for an experienced optometrist in New Baltimore, MI?
Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.
Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.
Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.
Quality Eye Care Is Affordable!

Eye Emergencies
If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.
Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.
