Skip to main content

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

New Baltimore Optometry in New Baltimore, Michigan

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

For over 30 years, Dr Lawless at New Baltimore Optometry has served the greater Anchor Bay area.

We are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart and advanced technologies.

Great Vision, Advice, Technology, and Fit
By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

Contact our eye care clinic today to find out how we can help.

We will ensure you always step out in style!

Eye Disease Management

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Our Eye Doctor

lawless small

Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

Are dry eyes annoying or starting to impact your life or you are not sure which eye drop is best to use? Dr. Lawless provides a comprehensive dry eye examination to find effective and successful solutions.

Care Credit

As a service to our patients, we are pleased to offer the CareCredit card, the nation’s leading patient payment program. CareCredit lets you begin your procedure immediately—then pay for it over time with low monthly payments that are easy to fit into your monthly budget. So, you can begin your vision care today and conveniently pay with low, monthly payments

What Our Patients Have To Say
Wonderful office staff, amazing to work with. The doctor and everyone who was part of the exam was kind, thorough and made my son (11) very comfortable!
7 days ago
- Melissa K.
Read more reviews
teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

eye doctor performing comprehensive eye exam near you

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

contact lens fitting and buy contacts near Detroit at local eye doctor

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Did you know?


Quality Eye Care Is Affordable!

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

Check Out Our Favorite Designer Eyeglasses

emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

Click to Order


What’s New in Optometry in New Baltimore, MI

How Does Diabetes Affect Your Eyes?

High blood sugar levels can lead to vision loss from eye diseases like cataracts, glaucoma, and diabetic retinopathy. And the longer you’ve been living with diabetes, the greater your risks...

7 Eye Conditions That Can Be Treated With Vision Therapy

Vision Therapy is a non-invasive treatment approach that uses exercises and activities to improve visual function. It can help with various eye conditions such as myopia, strabismus, convergence insufficiency, amblyopia,...

Can Vision Therapy Benefit A Child With a Learning Disability?

Vision therapy can address underlying visual problems that can mimic or exacerbate a learning disability.