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COVID-19 POLICY/PROCEDURES

During this difficult time, we have made adjustments to our services to ensure the health and safety of our patients and our staff. Although things may look different, providing excellent eye care in a healthy environment is our primary goal.

See the full protocol here

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

Zoom Classes? Distance Learning?
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Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan
Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD / ADHD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Our Eye Doctor

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Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

Are dry eyes annoying or starting to impact your life or you are not sure which eye drop is best to use? Dr. Lawless provides a comprehensive dry eye examination to find effective and successful solutions.

Care Credit

As a service to our patients, we are pleased to offer the CareCredit card, the nation’s leading patient payment program. CareCredit lets you begin your procedure immediately—then pay for it over time with low monthly payments that are easy to fit into your monthly budget. So, you can begin your vision care today and conveniently pay with low, monthly payments

Click here to learn more
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What Our Patients Have To Say
Dr. Lawless and his staff were thorough, knowledgeable, and personable. I was new to the area and chose randomly, but I will be returning!
3 days ago
- Jeannette M.
Read more reviews

Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

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Quality Eye Care Is Affordable!

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Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

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Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

Check Out Our Favorite Designer Eyeglasses

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Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

Click to Order

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What’s New in Optometry in New Baltimore, MI

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Do you have a lump on your eyelid? It could be a chalazion. Learn what a chalazion is, how to treat it and prevent it from recurring.

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It's important to understand that vision and learning are intertwined. Make sure your child’s vision isn’t holding them back from succeeding in school by scheduling a comprehensive eye evaluation today!

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