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Vision Therapy Center at New Baltimore Optometry
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New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor and eye care staff are here to care for all of your vision needs for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK. We specialize in the treatment of dry eye, emergency care and even have a special Vision Improvement Program to improve Developmental Vision. For 30 plus years, New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Our Doctor

Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Vision Therapy at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

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Vision Therapy at New Baltimore Optometry in New Baltimore, Michigan

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

Learn more about Vision Therapy

Vision Therapy and ADD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

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Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Contact us today to see how we can help you or your child with a customized program designed to correct or improve specific vision problems.

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What Our Patients Have To Say

Review Us Online:

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Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Quality Eye Care Is Affordable!

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

We also accept major credit cards and provide convenient financing plans for everyone.

Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

Check Out Our Favorite Designer Frames...






Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

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Contact Us

New Baltimore Optometry

32901, 23 Mile Road, Suite 180
New Baltimore, MI 48047
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Locate Us
  • 10:00 AM - 5:00 PM
  • 10:00 AM - 8:00 PM
  • Closed
  • 8:00 AM - 4:00 PM
  • 9:00 AM - 12:00 PM
  • Closed
  • Closed

Saturday Appointments by Request