Skip to main content

COVID-19 POLICY/PROCEDURES
During this difficult time, we have made adjustments to our services to ensure the health and safety of our patients and our staff. Although things may look different, providing excellent eye care in a healthy environment is our primary goal.

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come.

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

Zoom Classes? Distance Learning?
5 Tips Interstitial
Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan
Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Our Eye Doctor

lawless small

Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

Are dry eyes annoying or starting to impact your life or you are not sure which eye drop is best to use? Dr. Lawless provides a comprehensive dry eye examination to find effective and successful solutions.

Care Credit

As a service to our patients, we are pleased to offer the CareCredit card, the nation’s leading patient payment program. CareCredit lets you begin your procedure immediately—then pay for it over time with low monthly payments that are easy to fit into your monthly budget. So, you can begin your vision care today and conveniently pay with low, monthly payments

carecredit-logo-640x350px
smile-woman-plant-300x300.png
What Our Patients Have To Say
I've been going to Dr. Lawless for eye care for the past 20 years. He is thorough, attentive to concerns, and great with kids. The front office staff are welcoming and always happy to see patients. Hands down the best eye doctor I've ever been to.
6 days ago
- Maria T.
Read more reviews
teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

eye doctor performing comprehensive eye exam near you

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

contact lens fitting and buy contacts near Detroit at local eye doctor

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

woman-glasses-neutral_640-427x427

Quality Eye Care Is Affordable!

eye-chart

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

eye-insurance

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

Check Out Our Favorite Designer Eyeglasses

emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

Click to Order

woman-sitting-in-front-of-a-laptop-640

What’s New in Optometry in New Baltimore, MI

Play Soccer? Why You Should Improve Visual Processing Speed and Eye-Body Coordination

Sports vision training is an ideal way to develop visual processing and eye-body coordination skills that are sure to improve your performance on the soccer field along with other sports.

What Exactly is an Eye Chart?

At some point in our lives, we've all had our eyes examined using an eye chart – whether during a school screening or at the optometrist's office. But what exactly...

Covid Patients Are 40% More Likely to Get Diabetes – What Does That Mean for Your Vision?

Covid-19 patients have a significantly higher risk of developing diabetes than people who haven’t had the virus. Diabetes-related diseases can cause severe vision loss, so anyone who has recovered from...