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The Best Quality of Care

Welcome to 
New Baltimore Optometry

We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.


Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor and eye care staff are here to care for all of your vision needs for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK. We specialize in the treatment of dry eye, emergency care and even have a special Vision Improvement Program to improve Developmental Vision. For 30 plus years, New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

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Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Dry Eye Treatment

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

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Focus on Contact Lenses

Whether you wear daily, weekly or monthly disposables, or conventional (vial) lenses, check out our selection of lenses that fit your needs.

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Vision Therapy

Contact us today to see how we can help you or your child with a customized program designed to correct or improve specific vision problems.

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Joseph J. Lawless, O.D.

Joseph J. Lawless, O.D. graduated with honors from Ferris State College of Optometry. He did his undergraduate studies at Central Michigan University where he was a biology major and a psychology minor. Since graduation, Dr. Lawless has completed extensive post- graduate training in the fields of visual processing and vision therapy. His focus is on complete family eye care, including premium quality frames and lenses, specialty contact lens fittings, vision therapy, and laser vision co-management. Children’s vision problems are a very important part of his clinical optometric practice. Dr. Lawless is the director of the Vision Improvement Program (V.I.P.) in New Baltimore. “One of my greatest pleasures is to see the excitement of a young patient who has just discovered the joy of reading, received their first ‘Great Job!’ on a piece of homework, or has finally had the pleasure of Mom or Dad sincerely saying: ‘I’m proud of you!” Mission Statement The purpose of...
What our Patients have to say

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Check Out Our Favorite Designer Frames…

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Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

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Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

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What’s In a Contact Lens?

Quality eye care is affordable!

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

We also accept major credit cards and provide convenient financing plans for everyone.

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If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

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We are always interested in improving our patients’ experience with our Practice. We welcome your feedback and appreciate your time in helping us find new ways to make our patient services exceed your expectations!

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