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Vision Therapy Center at New Baltimore Optometry
Dry Eye Treatment at New Baltimore Optometry

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

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Located 2 miles east of the expressway on 23 Mile Rd | In the Spectrum Professional Building in New Baltimore, Michigan

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Call Now! 586-745-3711

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

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Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Our Eye Doctor

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Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

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Patient History Form
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Our Promotions

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

Read more about Vision Therapy

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

Learn more about Vision Therapy

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD / ADHD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Read about Vision Therapy & ADD

What Our Patients Have To Say
Dr. Lawless and staff are wonderful with my boys. Everyone is so friendly and kind. Really glad to have found them!
2 weeks ago
5
- Marcia H.
eye doctor's office
Absolutely unbelievable service! I walked in to drop off some old glasses, i had no appointment but needed to get my contacts finalized so i could get a 6 month supply of contact lenses. I fleetingly mentioned that i would be getting my work schedule tonight and that i would give them a call on monday to set up an appointment to get my contacts looked at by the eye doctor. They said we might be able to squeeze you in right now, and they were able to do exactly that, within 10 minutes i was out of there with new contacts, and they put in an order to get me a new 6 month supply of contacts. I never thought by and chance that they would be able to do that for me. As always great, knowledgeable and friendly staff!
3 weeks ago
5
- Scott K.
eye doctor's office
The ladies in the office are always nice and helpful in all areas from checking you in to getting you started for Dr Lawless to picking out great looking eyewear! Dr Lawless is friendly with great chair side manners.
3 weeks ago
5
- Christine S.
eye doctor's office
I have been going to Dr. Lawless for over 25 years and I have always been very happy with Dr. Lawless and his staff!!
3 weeks ago
5
- Karen B.
eye doctor's office
Dr. Lawless and his staff are AMAZING. I have been seeing Dr. Lawless for many years. The professionalism, friendliness, and knowledgeable staff keep me coming back. I would give 10 stars if it were available. 😎
3 weeks ago
5
- Denise W.
eye doctor's office
Friendly and knowledgeable staff! Dr. Lawless was really great and gave great advice. Excellent exam and thorough testing. I would definitely recommend.
4 weeks ago
5
- Pamela M.
eye doctor's office
I am writing to compliment several people who work for Dr. Joe Lawless OD, a clever and resourceful eye doctor. Together he and his staff have been able to diagnose and correct multiple vision problems through eye training and corrections. I have dealt with Anne, Diane, Carolina and Krystal over a number of visits and have never seen a frown or heard negativity. Instead everyone has been helpful and demonstrated a "family warmth" to patients. I highly recommend this office if you want thorough and successful care of your vision in a warm and friendly environment. Robert Amsler, DO
1 month ago
5
- Rob A.
eye doctor's office

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teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Treatment

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

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Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Contact Lenses

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Quality Eye Care Is Affordable!

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

We now accept EyeMed

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Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

Check Out Our Favorite Designer Eyeglasses

NEW ARRIVAL: DRAPER JAMES

Draper James Glasses Baltimore

NAUTICA

Nautica sunglasses and eyewear frames

BEBE

bebe sunwear and eyeglasses with prescription or without
emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

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carecredit for vision insurance coverage

What’s New in Optometry in New Baltimore, MI

How to Disinfect Glasses to Help Prevent COVID-19

Apr 01, 2020
Coronavirus and Your Eyeglasses Did you know that our glasses (this includes the lenses and the frame) can potentially transfer viruses, such as COVID-19, to our eyes, nose, and mouth?...

Coronavirus and Your Eyes – What You Should Know

Mar 26, 2020
As coronavirus (COVID-19) spreads around the world, health professionals are demanding that people limit their personal risk of contracting the virus by thoroughly washing their hands, practicing social distancing, and...

Visiting Your Optometrist During COVID-19

Mar 18, 2020
Is your eye doctor's appointment coming up? Are you worried about going to the eye clinic during the new coronavirus (COVID-19) pandemic? Rest assured, keeping our patients and staff are...
Contact Us

New Baltimore Optometry

32901 23 Mile Road, Suite 180
New Baltimore, MI 48047
Request an Appointment

586-745-3711

Locate Us
Hours
  • Monday: 10:00 AM - 5:00 PM
  • Tuesday: 10:00 AM - 8:00 PM
  • Wednesday: Closed
  • Thursday: 8:00 AM - 4:00 PM
  • Friday: 9:00 AM - 1:00 PM
  • Saturday: Closed
  • Sunday: Closed

Saturday Appointments by Request

x

Per recommendations from the CDC, and because of our concern for the safety of our patients and staff, our office is closed.

Dr. Lawless will be available for emergency eye care through telemedicine or in office visit, depending on the condition. If you need this service, please call 586-725-7311 and leave a message.

We have cancelled all routine eye care visits.

As soon as this condition breaks, we will be resuming our normal business hours and re-scheduling all routine eye care visits.

Thank you for your patience and understanding.

Dr. Lawless & Staff