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Vision Therapy Center at New Baltimore Optometry
Dry Eye Treatment Center at New Baltimore Optometry

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

Located 2 miles east of the expressway on 23 Mile Rd | In the Spectrum Professional Building in New Baltimore, Michigan

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New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

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Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Our Eye Doctor

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Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

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Patient History Form
Email Us
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Our Promotions

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

Read more about Vision Therapy

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

Learn more about Vision Therapy

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD / ADHD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Read about Vision Therapy & ADD

What Our Patients Have To Say
Excellent Doctor and amazing staff! All are so knowledgeable, informative, helpful and so awesome to work with throughout entire process! Definitely would recommend!
2 months ago
5
- Sandy S.
eye doctor's office
Very thorough. Extremely friendly staff, very knowledgeable and informative. I would highly recommend them.
3 months ago
5
- Genevieve W.
eye doctor's office
I brought my 6 year old and 11 month old in for a routine eye exam. Everyone was very nice and great to the kids. Dr. Lawless made the kids comfortable and did a very thorough exam. He was very personable and did not feel rushed like some of the other eye doctors.
3 months ago
5
- Angie P.
eye doctor's office
Fantastic staff, very thorough, Dr. Lawless is great! Recommend them to anyone!
3 months ago
5
- Alex S.
eye doctor's office
Dr. Lawless is the best!! I wouldn't trust anyone else to care for my family. I reccomend him to everyone! Hard to find an optometrist who works well with young children. He's also the contact lens pro. Many doctors in the past never got my husbands script right. First try, he got it perfect!! Dr. Lawless is the total package! Friendly staff, and top notch care.
4 months ago
5
- Emily R.
eye doctor's office
Both Dr. Lawless & Jamie were amazing with the treatment of our two children. Both of our kids had troubles in school that we just couldn’t really figure out. A teacher suggested vison therapy, and we were so glad that we found such a great program. Thank you!!!!
4 months ago
5
- Alyssa P.
eye doctor's office
Thorough and friendly. I've been going here for 38 years. I have tried other places and Dr Lawless is the only one that can get my script right.
4 months ago
5
- Melissa R.
eye doctor's office

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teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Treatment

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

eye doctor performing comprehensive eye exam near you

Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

contact lens fitting and buy contacts near Detroit at local eye doctor

Contact Lenses

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Quality Eye Care Is Affordable!

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

Check Out Our Favorite Designer Eyeglasses

NAUTICA

Nautica sunglasses and eyewear frames

BEBE

bebe sunwear and eyeglasses with prescription or without

NIKE EYEWEAR

Nikey glasses: brand name, great quality, fashionable
emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

Click to Order

carecredit for vision insurance coverage

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Contact Us

New Baltimore Optometry

32901 23 Mile Road, Suite 180
New Baltimore, MI 48047
Request an Appointment
586-745-3711

Locate Us
Hours
  • Monday: 10:00 AM - 5:00 PM
  • Tuesday: 10:00 AM - 8:00 PM
  • Wednesday: Closed
  • Thursday: 8:00 AM - 4:00 PM
  • Friday: 9:00 AM - 12:00 PM
  • Saturday: Closed
  • Sunday: Closed

Saturday Appointments by Request