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Vision Therapy Center at New Baltimore Optometry
Dry Eye Treatment at New Baltimore Optometry

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

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Located 2 miles east of the expressway on 23 Mile Rd | In the Spectrum Professional Building in New Baltimore, Michigan

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Call Now! 586-745-3711

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

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Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Our Eye Doctor

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Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

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Patient History Form
Email Us
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Our Promotions

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

Read more about Vision Therapy

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

Learn more about Vision Therapy

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD / ADHD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Read about Vision Therapy & ADD

What Our Patients Have To Say
Dr. Lawless was very helpful in informing me what each of the tests were and answered all of my questions. I left the office a lot more confident in my eyes and prescription. I will be going back for sure!
2 months ago
5
- Carlo R.
eye doctor's office
I really enjoyed my visit to New Baltimore Optometry. Dr. Lawless was pleasant, answered all my questions and gave a thorough exam. The entire staff was pleasant, knowledgeable and trustworthy. Great experience overall!
2 months ago
5
- Jeffrey S.
eye doctor's office
We’ve been going to Dr. Lawless for many years. We appreciate how thorough he is. The staff is always friendly and helpful.
2 months ago
5
- Karen D.
eye doctor's office
Great care by all at New Baltimore Optometry. Dr. Lawless is professional, thorough in his exam. Amber and Crystal knowledgeable and explained exam and eye glassware. Highly recommended.
3 months ago
4
- Louise B.
eye doctor's office
I would highly recommend Dr. Joseph Lawless ~ I’ve been going to Dr. Lawless for years! He knows his job, he’s very thorough, he listens to you and takes his time with you. Everyone there is very professional and friendly!!! Lisa Cary
3 months ago
5
- Lisa C.
eye doctor's office
I’ve been going to Dr. Lawless for 30 years. He is very professional and a very nice man. The staff is awesome. Kind, caring and happy. They go the extra mile to make you comfortable and part of the family. Dr. Lawless is also very much on time. I rarely have had to wait. I whole heartedly recommend Dr. Lawless.
3 months ago
5
- Theresa O.
eye doctor's office
Dr. Lawless is extremely thorough during your eye exam and is very knowledgeable in his area of expertise. My husband, myself and our children are all patients of the practice. All of the techs and front desk personal are professional and a pleasure to deal with. When you leave, you definitely feel like you were 100% taken care of. We’re lucky to have an amazing office so close to us!
8 months ago
5
- Jessica E.
eye doctor's office

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teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Treatment

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

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Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Contact Lenses

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Quality Eye Care Is Affordable!

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

We now accept EyeMed

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Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

Check Out Our Favorite Designer Eyeglasses

NEW ARRIVAL: DRAPER JAMES

Draper James Glasses Baltimore

NAUTICA

Nautica sunglasses and eyewear frames

BEBE

bebe sunwear and eyeglasses with prescription or without
emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

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carecredit for vision insurance coverage

What’s New in Optometry in New Baltimore, MI

A Short History of Vision Therapy

Jan 19, 2020
Vision therapy, practiced for over 150 years, has been helping patients with visual problems strengthen the eye-brain connection. Over the years, it has developed and expanded into a highly effective method for learning or improving visual skills.

3 Ways Diabetes Can Affect Your Vision and Eyes

Jan 16, 2020
Did you know that people with diabetes are 20 times more likely to get eye diseases than those without it? There are three major eye conditions that diabetics are at...

Prevent Dry Eyes While Keeping Warm This Winter

Jan 01, 2020
The use of heaters, as lovely as they are, can contribute to dry eye symptoms. Dry eye is one of the most common eye-health concerns and it’s important to be aware of the risks.
Contact Us

New Baltimore Optometry

32901 23 Mile Road, Suite 180
New Baltimore, MI 48047
Request an Appointment

586-745-3711

Locate Us
Hours
  • Monday: 10:00 AM - 5:00 PM
  • Tuesday: 10:00 AM - 8:00 PM
  • Wednesday: Closed
  • Thursday: 8:00 AM - 4:00 PM
  • Friday: 9:00 AM - 1:00 PM
  • Saturday: Closed
  • Sunday: Closed

Saturday Appointments by Request