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Vision Therapy Center at New Baltimore Optometry
Dry Eye Treatment at New Baltimore Optometry

Located 2 miles east of the expressway on 23 Mile Rd
In the Spectrum Professional Building in New Baltimore, Michigan

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Located 2 miles east of the expressway on 23 Mile Rd | In the Spectrum Professional Building in New Baltimore, Michigan

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Call Now! 586-745-3711

New Baltimore Optometry – Complete Family Eye Care With a Personal Touch

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Welcome to New Baltimore Optometry, New Baltimore, Michigan!

Our eye doctor, Dr. Joseph Lawless, and the eye care staff provide complete family eye care services for New Baltimore and Chesterfield Township. We handle everything from adult and children’s eye exams and hard-to-fit contact lenses, to eye emergencies, treatment of eye diseases and co-management of eye surgery such as LASIK.

We specialize in:

  • the treatment of dry eye,
  • emergency eye care, and
  • even have a special Vision Improvement Program to improve Developmental Vision through vision therapy.

For over 30 years, the eye doctor at New Baltimore Optometry has served the greater Anchor Bay area. Our top-notch optometrist & office staff are proud to offer the New Haven, Richmond, Mt Clemens and Macomb communities quality eye care with a caring heart.

Great Vision, Advice, Technology, and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.

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Our Eye Doctor

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Joseph J. Lawless, O.D.

Looking for an experienced optometrist in New Baltimore, MI?

Dr. Lawless has over 25 years of experience as an eye doctor and focuses on complete family eye care, including eye exams, frames and lenses, contact lens fittings, vision therapy, and laser vision correction co-management.

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Patient History Form
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Our Promotions

Vision Therapy at New Baltimore Optometry, in New Baltimore, Michigan

Child with Vision Therapiest at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy

Vision Therapy helps patients improve their foundation for reading, learning and playing sports.

Read more about Vision Therapy

little girl squinting outside. Vision therapy near you at New Baltimore Optometry

What Is Vision Therapy?

Vision Therapy is a series of custom and individualized activities which function as a form of neuro-optometric rehabilitation.

Learn more about Vision Therapy

active children playing. Vision Therapy and ADD / ADHD at New Baltimore Optometry in New Baltimore, Michigan

Vision Therapy and ADD / ADHD

Vision Therapy can help with ADD (Attention Deficit Disorder) and other learning disabilities, such as dyslexia.

Read about Vision Therapy & ADD

What Our Patients Have To Say
Dr Lawless , Anne and the rest of their team are the best. We had a special needs patient and they went above and beyond to make sure the appointment went smoothly.
1 day ago
5
- Paul M.
eye doctor's office
Dr. Lawless, as well as everyone else in the office, is always so kind and helpful. They are patient and spend enough time to make sure you are getting what you want and need out of your visit. All procedures and questions are explained in detail and with care to make sure you leave with a good understanding.
2 days ago
5
- Kimberly N.
eye doctor's office
My young son and I have been going to Dr. Lawless’ office for at least 4 years. Dr. Lawless and his team are competent, kind, and thorough. Whether on the phone or in person, everyone is professional and happy to talk me. I feel welcomed like an old friend (since day one), and they seem just as excited as I am to pick out my glasses. I don’t think they ever have a bad day. I highly recommend. 10 stars!
3 days ago
5
- Cherie A.
eye doctor's office
Highly recommend Lawless Optometry! Dr. Lawless is very thorough and professional. He always takes the time to explain everything about the exam. As mentioned in an earlier review, the office staff here treats you like family. Always a positive experience.
2 weeks ago
5
- maria g.
eye doctor's office
The staff was very friendly and professional! The exam was also very thorough, and I felt like they truly took the time to get to know me as a patient.
2 weeks ago
5
- Catherine K.
eye doctor's office
Dr. & staff make you feel like family. Wouldn't and refused to go to any other eye doctor. Thank you for being the best!
2 weeks ago
5
- timothy k.
eye doctor's office
Excellent service very friendly staff The most thorough exam I have ever had was pleasantly surprised Very knowledgeable doctor and staff they know their business And last a very high-quality product
2 weeks ago
5
- Terry V.
eye doctor's office

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teary patient with dry eye symptoms in New Baltimore Michigan

Dry Eye Treatment

Dry Eye Syndrome develops when your eyes do not produce and maintain enough tears to keep the eye’s surface lubricated.

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Comprehensive Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Contact Lenses

Whether you wear daily or monthly disposables, check out our selection of lenses that fit your needs.

Quality Eye Care Is Affordable!

Competitive Pricing

We have competitive pricing on comprehensive eye examinations, contact lenses and eyewear.

Insurance Coverage

We accept Vision Service Plan (VSP), Medicare and many other vision care programs.

Credit Cards & Financing

We also accept major credit cards and provide convenient financing plans for everyone.

We now accept EyeMed

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Did you know?

Do I really need to check my eyes ?

Who is affected by Glaucoma ?

Should I have my children’s eyes checked?

How do I get Contact Lenses?

Do I have the Best Vision Possible?

Are Over-the-Counter Readers good enough?

How do I choose my family Optometrist ?

What’s In a Contact Lens?

Check Out Our Favorite Designer Eyeglasses

NEW ARRIVAL: DRAPER JAMES

Draper James Glasses Baltimore

NAUTICA

Nautica sunglasses and eyewear frames

BEBE

bebe sunwear and eyeglasses with prescription or without
emergency kid

Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at (586)-725-7311 for further instructions. Use your best judgment on urgency, if you feel your need to find the nearest emergency room.

EyePromise by ZeaVision: What Your Eyes Need Most

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carecredit for vision insurance coverage

What’s New in Optometry in New Baltimore, MI

Building Your Child’s Confidence Through Vision Therapy

Feb 19, 2020
Vision therapy helps children with poor visual skills perform daily tasks more efficiently and with ease. This can lead to more success with school-work and sports, which, in turn, can have a positive effect on one's self-confidence.

Does Obesity Impact Eye Health?

Feb 18, 2020
Nation-wide awareness about the vast dangers of obesity is at an all-time high, with TV shows like “The Biggest Loser” and health initiatives such as Michelle Obama’s “Let’s Move!” campaign...

Sunburned Eyes? Beware of Snow Blindness!

Jan 27, 2020
Playing outside in a snowy winter wonderland can be magical. Under clear skies in the sunshine, the soft white landscape becomes just about irresistible, whether at home or travelling on...
Contact Us

New Baltimore Optometry

32901 23 Mile Road, Suite 180
New Baltimore, MI 48047
Request an Appointment

586-745-3711

Locate Us
Hours
  • Monday: 10:00 AM - 5:00 PM
  • Tuesday: 10:00 AM - 8:00 PM
  • Wednesday: Closed
  • Thursday: 8:00 AM - 4:00 PM
  • Friday: 9:00 AM - 1:00 PM
  • Saturday: Closed
  • Sunday: Closed

Saturday Appointments by Request